Controlled technical environment

Leadership

The people behind the business

A team covering brand development, sector knowledge, operations, compliance and finance.

Leadership team

Calum Best

Founder

A British American entrepreneur and media figure. Brings consumer brand building, partnership development and commercial reach, and leads brand and audience strategy across the business.

Robin Emerson

Co-Founder and Chairman

A long-standing campaigner for patient access to medical cannabis in the UK and founder of the Jorja Emerson Centre. Brings policy experience and relationships across clinicians, regulators and supply partners.

Wilson Blaney

Chief Compliance Officer

Fifteen years in pharmaceutical quality, operations and regulatory compliance, spanning GMP and GDP systems and quality management system design. Previously Global Head of Quality in a FTSE 100 business.

Aniqa Shah

Chief Financial Officer

Leads financial strategy, planning and capital management. Responsible for financial controls, reporting and budgeting, and for the financial modelling that supports commercial decisions.

Trisha Cassidy

Managing Director

Leads commercial operations and delivery across the business. Responsible for day to day management, supplier and clinic relationships, and turning board strategy into operational plans.

Stay informed

Corporate and regulatory updates

Occasional updates on our corporate development and on UK medical cannabis regulation. We do not send product information.